Marketplace

Amazon performance

Seller Central-aligned KPIs, operational fulfilment and product performance.

SP-API verified

Start dateEnd date

Preparing current-month Amazon data… Automatic refreshes run at 9:00 AM and 4:00 PM IST.

Ordered product sales—No saved data

Total order items—Business Reports definition

Units ordered—Business Reports definition

Avg. units / order item—Normalized ratio

Avg. sales / order item—INR

Trend

Daily ordered product sales

Awaiting refresh

Waiting for the first database refreshAmazon is contacted only during a scheduled or manual refresh.

Operations

FBA vs FBM

Orders API

FBA—Orders API

FBM—Orders API

Operational order value can differ from Business Report sales because the APIs use different definitions and update times.

Product performance

ASIN consolidates product performance; SKU keeps FBA and FBM listings separate.

#	Product	ASIN	Listings	Fulfilment	Order items	Units	Sales	ASP	Sales share	Sessions	Conversion
No product performance is saved for this range.

Sales, units, order items, sessions and conversion use the Sales & Traffic report. Product names and fulfilment labels are enriched from the non-PII Orders API.